Linear TV Networks vs Streaming Platforms: The Transformation of Competition and the Future of New Content, within the Context of Changing Viewing Trends and Ongoing Competition

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and online

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